Jack Wolfskin have recently relocated their Southern Showroom and Training Centre to a brand new site in Towcester, an 80 Acre site within Pury Hill Business Park. Second Summit were invited to the launch party, which in fact also marked the 6th year of the brands development within the UK. The site itself is an impressive place, with high speed communication and technology networks surrounded by buildings all constructed from reclaimed materials. This new Showroom also has a running track and its own lake.
Inside the Jack Wolfskin showroom itself is equally impressive, and the company has filled it with the full stock from the Autumn/Winter ’16 cycle. The day after the launch party, guests were afforded more specific preview information for some of the key products to expect from Jack Wolfskin later in the year. One thing that stood out, was how many new lines are due to hit stores for the season – a couple of which do certainly peak interest! From new approach to baffle design in insulated jackets and innovative fabric construction, to intelligently designed rucksacks and temperature rated footwear – while Jack Wolfskin are still looking to cater for all, their technical equipment has also moved up a gear.
Some pictures, provided by Jack Wolfskin
A few glimpses of the product workbook for Autumn/Winter ’16
Jack Wolfskin ‘s new showroom is crammed full of the full catalogue for next season.