Ambleside Together chairman Andrew Hewitt has said, “The town is known in the equipment world as the European outdoors capital, and we have so much to celebrate here on our doorstep. We hope that this will be appreciated and enjoyed by regular visitors and newcomers to the area.” It is true that Ambleside is known to have the highest concentration of outdoor equipment shops in any European centre.
Some of the events in the current plan include; guided walks over Loughrigg and Wansfell, Red Screes, and the Fairfield Horseshoe, as well as swim and walk tours using lakes and tarns. There are also talks around the history of fell-walking and climbing within the area. There is a hope that local restaurants and cafes could potentially get involved, with special festival menus.
Clive Hutchby has already been scheduled to lead a talk. Clive has been commissioned to revise and update the Wainwright guide books of the Lakeland fells.
The organisers have advertised that they would like to meet guided-walk leaders, outdoor instructors and others who might like to get involved within the festival. Meetings with restaurant owners, outdoor equipment providers, and entertainers, are expected before Easter.
The organisation now have a strong social media presence with Facebook and Twitter pages, releasing a short video.
There will be a public meeting at the Ambleside Parish Centre on the 10th of March, at 7.15pm for anyone interested in becoming involved in the first ‘Festival of the Fells’.